“B&N” opens a new chapter for Kawtar. The first of three singles due out by the end of the year, the track does not change her voice so much as shift the way she uses it. Her catalog has already moved across genres, from R&B on “Ghanili” and pop on “Mali” to Afrobeats on “Loco,” M-Pop on “Njoum” and raï on “Wsst lmraya.” Rather than settle on one sound, Kawtar seems more interested in finding out where her voice can take her next.
“B&N” takes that approach a step further. The song explores the gray areas of a toxic relationship, where doubt, manipulation and contradictions can make it difficult to tell right from wrong. Instead of wrapping that confusion in a melancholy track, Kawtar turns to movement and intensity.
Glitches, fast-paced rhythms, catchy melodies, alternative textures and hyperpop energy give the track an intentionally intense, sometimes almost chaotic feel, mirroring an emotional state in which everything seems to blur together. Yet one thing remains instantly recognizable: Kawtar’s voice.
Known first for her covers and vocal performances, Kawtar now wants to give more room to attitude, rhythm, energy and a visual identity that matches her evolution. “B&N (Black & White)” is the beginning of that new direction, one built around reinvention rather than a clean break with what came before.
A second single is due out before the end of the year, followed by a third that will complete the series and gradually lead Kawtar’s audience into 2027. Each release is meant to reveal another side of an identity still taking shape, with music, visuals and the artist’s personal world fitting together like pieces of the same puzzle.
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To understand this new chapter, though, it helps to go back to the Kawtar who was making music long before audiences knew her name. She used to post covers from her bedroom on YouTube, when music was less a career plan than something that simply came naturally to her. That passion is still there. Even today, when she talks about the future, she sees herself doing one thing: making music, 100%.
Her journey has taken her through a range of musical colors. Kawtar has never been content to simply repeat what worked before. She experiments freely, driven by a curiosity that reflects the way many artists of her generation approach music: as a borderless space where local influences can exist alongside sounds from around the world.
Her career is also starting to reach beyond Morocco. She was nominated for the Billboard Arabia Music Awards and has performed at the Bred Festival in Abu Dhabi. Spotify later selected her for its Radar campaign, making her the first Moroccan female artist chosen for the program and giving her growing international ambitions a new level of visibility.
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As she approaches 21, Kawtar finds herself at an interesting point in her career: established enough for audiences to have expectations, but still young enough to reinvent herself without looking back. “B&N (Black & White)” arrives at that crossroads. The song does not erase the Kawtar her audience already knows. It simply adds another dimension to her.
And if “B&N” is about everything that gets blurred between two extremes, Kawtar herself seems in no hurry to choose a side. She would rather experiment with rhythm, texture and color, even if it means surprising her audience. They already know the voice. Her next releases may show them everything else that comes with the artist.
