Tourism

The Kingdom showcased its approach to tourism diversification, hospitality and sustainable growth during a conference bringing together three destinations with different tourism models.

Air capacity between the two countries is up 7% in 2026, with new routes set to connect more French cities with destinations across Morocco.

Morocco is stepping up its ambitions in the French market as preparations get underway for the IFTM Top Resa trade show, scheduled to take place in Paris. On Monday, September 14, 2026, Achraf Fayda, director general of the Moroccan National Tourist Office, met in Paris with a large group of representatives from the French media to present the office’s new strategy for the French market, Morocco’s leading source market for tourists.

Morocco ranked among the top 10 destinations preferred by Belgians for travel and tourism in 2025, according to the latest data from Belgium’s statistical office, Statbel.

Arrivals rose 4.5% in the first eight months of 2026, bringing nearly 608,000 more visitors than a year earlier, while August alone recorded growth of 3%.

Arrivals rose 6% through June while tourism receipts climbed 15.9%, with Polish arrivals up 32% and hotel nights recording double-digit growth in Marrakech, Agadir, Casablanca, Tangier, Ouarzazate and Rabat.

Tourism activity in Fez is gradually picking up as temperatures ease, with visitors returning to the medina’s historic sites and souks. Tourism professionals are hoping cooler weather in September will encourage more travelers to extend their stays and boost business for hotels, riads, restaurants, shops and tour guides.

Martil, M’diq and Fnideq are still drawing holidaymakers as the season stretches towards September, with visitors mixing days on the beach with busy evenings, local food and trips across the north.

From the High Atlas valleys to the forests and mountain villages of the Rif, rural tourism is emerging as the next frontier of Morocco’s tourism growth.