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Leaving behind a promising career in auditing to pursue animation, collaborating from Morocco with DreamWorks professionals, and transforming Aïsha Qandicha—one of the most enigmatic figures in Moroccan folklore—into the heroine of an animated feature film: Fatima Ezzahra Mahdar’s path has all the hallmarks of a bold gamble. Yet Aïsha Qandicha is only one chapter in the career of the 34-year-old creative producer, who spoke to Le360 about her passion for animation, her unconventional journey, and the challenges facing a rapidly transforming industry.

Veteran Moroccan executive producer Zakaria Alaoui has shared new details about the making of Christopher Nolan’s The Odyssey, including how the acclaimed filmmaker fell in love with Dakhla’s White Dune and why Morocco has evolved from a filming backdrop into a genuine production partner for Hollywood.

Moroccan cinemas sold more than 2.18 million tickets in 2025, generating nearly MAD 130 million ($14 million) in box office revenue. But behind those figures lies a highly concentrated market, with the vast majority of ticket sales controlled by just two cinema operators.

Morocco’s film industry reached a milestone in 2025, attracting a record MAD 1.21 billion in foreign production spending. The year also saw the completion of 26 Moroccan feature films, while the domestic box office continued its recovery, led by the success of “My Friend” and “Routini.”

Following the global success of The Odyssey, Christopher Nolan’s latest epic filmed partly in Morocco, renewed attention has turned to the Kingdom’s enduring role as one of the world’s most sought-after filming destinations. Long before Nolan brought his cameras to Moroccan landscapes, the country had already served as the backdrop for some of cinema’s most iconic productions. Here’s a look back at ten of the most famous.

Christopher Nolan’s “The Odyssey” attracted 40,000 moviegoers in Morocco during its first week in theaters after its July 15 release. Produced with a $250 million budget and filmed in part at Dakhla’s White Dune, the epic has performed particularly well in IMAX-equipped cinemas.

Morocco, one of the main filming locations for Christopher Nolan’s “The Odyssey,” which has been in theaters since July 15, features several destinations that served as backdrops for Homer’s epic.

The Casablanca Arab Film Festival has unveiled the official selection for its seventh edition, scheduled to take place from July 17 to 24, 2026. Twelve feature films and 17 short films will compete for awards, alongside a panorama section featuring 13 out-of-competition works. Morocco will be represented by “The Ants” by Yassine Fennane, This “Sea Is Mine” by Salem Bilal, and “Behind Closed Curtains” by Kassem Sakli.