Lekjaa brings star power to PAM campaign, sells platform as ‘contract with voters’

PAM bets on Lekjaa star power as he takes election pitch to Sefrou

VideoThe high-profile PAM recruit put accountability at the center of his Sefrou rally, saying the party should be judged on pledges ranging from doubling direct aid to MAD 1,000 to income-tax changes, healthcare and education.

On 03/09/2026 at 10h00

Fouzi Lekjaa took PAM’s election campaign to Sefrou on Wednesday, drawing the spotlight as one of the party’s most prominent faces in the race for September 23.

Addressing a party rally, Lekjaa sought to turn PAM’s election platform into a test of accountability, saying its promises should be treated as a “contract” with voters.

“Our program is a contract with Moroccans: it commits us,” he said.

The message came as PAM takes its program on the road ahead of polling day, with Lekjaa campaigning as a member of the party leadership after joining its ranks this summer.

In Sefrou, he returned to the social and economic pledges at the heart of the party’s platform.

These include doubling the minimum Direct Social Aid payment from MAD 500 to MAD 1,000, changes to income tax, support for widows and proposals concerning contract workers.

Education and healthcare also featured prominently in his speech.

Lekjaa said people want quality education and hospital services that meet their needs, arguing that improvements in public services are necessary to strengthen confidence in institutions.

He contrasted those concerns with the progress made on infrastructure in recent years, pointing to roads, motorways, major projects and sports facilities.

Those achievements, he said, should not obscure the problems people continue to face in their daily lives.

Lekjaa said his stops across different parts of the country had given him an opportunity to hear those concerns directly.

PAM is packaging the program around what he described as “Morocco 2031," with social and territorial equity among its main themes.

But Lekjaa also made clear in Sefrou that the program should come with consequences for those elected to implement it.

He said voters should be able to assess elected officials against the commitments they made during the campaign, rather than see those commitments end with the election.

Lekjaa closed by calling for a strong turnout on September 23, urging voters to back candidates they consider capable of serving their interests regardless of party affiliation.

By Youssra Jaoual
On 03/09/2026 at 10h00