Tourism

Once treated largely as an alternative to conventional hotels, vacation rentals are becoming an increasingly important part of Morocco’s tourism industry. Changing traveler habits, the rise of digital booking platforms and growing demand for more private and personalized stays are driving the expansion, while also raising questions over quality standards, regulation and the sector’s place in Morocco’s tourism strategy through 2030.

The National Airports Office (ONDA) is continuing to roll out the governance framework underpinning its “Airports 2030” strategy. A new director has been appointed to lead Casablanca’s Mohammed V Airport, as Morocco’s busiest airport accelerates its transformation to support rising air traffic and advance the ambitions of the “Airports 2030” roadmap.

La Mamounia and Royal Mansour Marrakech have been named among the world’s 100 best hotels in Travel + Leisure’s 2026 World’s Best Awards, with La Mamounia ranking 12th globally and the highest in North Africa and the Middle East.

The Moroccan National Tourism Office (ONMT) is preparing a new generation of the Morocco Pavilion to support its international tourism ambitions. The office has launched a tender to design, build, manage and operate the pavilion, which will be rolled out from 2027 at seven major international tourism trade fairs. The aim is to present a more innovative showcase for the destination and strengthen support for Moroccan tourism operators in international markets.

Al Hoceima port in northern Morocco welcomed its first ferry crossing under the “Marhaba 2026″ operation on Tuesday, July 14, as hundreds of Moroccans living abroad arrived from southern Spain for the summer holiday season.

Many Moroccans are looking for affordable coastal and mountain destinations for their summer holidays, and several locations across the country continue to offer budget-friendly options during the summer of 2026.

Agadir’s beaches are welcoming large numbers of holidaymakers from across Morocco, alongside members of the Moroccan diaspora and international tourists, as the Souss region enters a particularly busy summer season marked by strong tourism and economic activity.