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Vegetable and fruit prices in Casablanca markets are showing significant differences between wholesale prices at the city’s wholesale market and retail prices at neighborhood markets. The gap, which can sometimes exceed MAD 5 per kilogram, raises questions about the reasons behind these differences, the mechanisms used to determine profit margins and the impact of middlemen on prices.

Rabat’s medina is seeing a fresh surge in commercial activity as families prepare for the new school year. Foot traffic has increased along the old city’s main shopping streets, with bookstores, stationery shops and clothing retailers benefiting from demand for school supplies and back-to-school essentials.

Traditional shops still account for around 80% of Morocco’s retail market, but large chains are gaining ground through purchasing power, logistics, discount formats and customer data.