Speaking to Le360 by phone, Abdelkebir Maïden, secretary-general of the Casablanca Wholesale Fruit and Vegetable Market Association, gave an overview of vegetable prices at the market as of Sunday, August 30, 2026. He said that “the prices of basic commodities are determined by supply and demand, as well as by the volume of supplies coming from different agricultural regions across the Kingdom.”
Maïden said onions are currently selling for between MAD 3 and MAD 4 per kilogram at the wholesale market, while tomatoes range from MAD 3 to MAD 6 depending on quality and variety. Potatoes are priced between MAD 4.50 and MAD 6 per kilogram.
Other vegetables are also recording varying prices at the market. Zucchini is selling for between MAD 7 and MAD 8 per kilogram, while green beans range from MAD 12 to MAD 15. Green peas are priced between MAD 15 and MAD 17 per kilogram, carrots between MAD 4 and MAD 6, and turnips between MAD 6 and MAD 8.
The same vegetables become significantly more expensive once they reach neighborhood markets. Field observations show that potatoes sell for between MAD 7 and MAD 8 per kilogram, while tomatoes are priced at MAD 8. Zucchini sells for around MAD 10 per kilogram, and carrots reach MAD 7 per kilogram.
As for fruit, Abdelrazak Chabbi, president of the Casablanca Wholesale Fruit and Vegetable Traders Association, said by phone that current fruit prices at the market are experiencing an unprecedented decline and significant stability.
The market is seeing large supplies of seasonal fruits, particularly melons, grapes, apples, peaches, flat peaches, and plums, with avocado production also expected to begin soon.
Chabbi said wholesale prices have fallen to levels not seen in years. Regular apples are selling for between MAD 3 and MAD 4 per kilogram, while premium apples range from MAD 5 to MAD 6, with the highest-quality varieties reaching MAD 9.
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Melons are selling at particularly low prices, ranging from MAD 1.50 to MAD 2 per kilogram. Peaches and flat peaches range from MAD 6 to MAD 7 per kilogram, while grapes sell for between MAD 3 and MAD 6 depending on quality and variety. Plums range from MAD 7 to MAD 8 per kilogram.
The president of the traders’ association attributed the exceptional decline in prices to an imbalance between supply and demand. Agricultural products are available in much greater quantities, while consumer demand has declined significantly, mainly due to the drop in Moroccan households’ purchasing power during this period, particularly as the summer holidays coincide with growing preparations for the new school year, placing an additional burden on citizens.
At neighborhood markets, apples and grapes are selling for MAD 10 per kilogram each, while peaches and oranges are priced at MAD 8 per kilogram. Melons are selling for MAD 6 per kilogram.
Retail traders attribute the price gap to the additional costs involved in transporting goods from the wholesale market to neighborhood markets, as well as losses affecting fresh produce, loading and unloading costs, and the profit margin needed to cover shop and transportation expenses.
