Morocco is stepping up its ambitions in the French market as preparations get underway for the IFTM Top Resa trade show, scheduled to take place in Paris. On Monday, September 14, 2026, Achraf Fayda, director general of the Moroccan National Tourist Office, met in Paris with a large group of representatives from the French media to present the office’s new strategy for the French market, Morocco’s leading source market for tourists.