Emporio Armani has unveiled a series of photographs and videos on its social media platforms showcasing its Spring-Summer 2026 collection, which was shot in Morocco.
Photographed by Alasdair McLellan, the campaign draws on the light and colors of southern Morocco, capturing landscapes framed by desert dunes, palm groves and the traditional architecture of kasbahs.
“The Emporio Armani Spring/Summer 2026 campaign unfolds through light-filled settings, desert tones and subtle references to Moroccan architecture, where relaxed shapes and sharp contrasts create a sense of movement and freedom,” the brand said.
The collection features fluid silhouettes enhanced by the desert light and Moroccan-inspired hues, creating “a refined balance between softness and structure,” according to Emporio Armani.
