Through a landmark collaboration between the Moroccan National Tourism Office (ONMT) and Expedia Group, Morocco has secured a prominent presence on the Exosphere at Sphere Las Vegas, widely regarded as the largest immersive LED surface in the world.
For several days, the iconic structure has been illuminated with the colors of the Kingdom, transforming one of the world’s most visible landmarks into a showcase for the Visit Morocco brand in one of the planet’s most visited and media-saturated cities.
Developed in collaboration with E-Studio, Expedia’s creative division specializing in large-scale experiential campaigns, the activation turns destination marketing into a global visual experience. Visible from kilometers away and amplified across social media, digital platforms and international media outlets, Sphere Las Vegas has become a cultural and marketing phenomenon with worldwide reach.
The campaign comes at a particularly strategic moment as the United States co-hosts the 2026 FIFA World Cup, an event expected to attract millions of visitors, journalists and business leaders from around the globe.
The initiative also builds on the growing international profile of Morocco’s national football team. The Atlas Lions’ recent performances have significantly boosted Morocco’s global visibility, helping position the country as a dynamic and attractive destination for international travelers.
Morocco takes over the Exosphere at Sphere Las Vegas—the world’s largest and most recognizable LED display
The Las Vegas activation is part of a broader strategic partnership between ONMT and Expedia Group. Under a three-year agreement, the two organizations are working together to expand Morocco’s presence in key outbound travel markets, particularly the United States, the United Kingdom and France.
The partnership includes a comprehensive 360-degree marketing strategy combining premium media placements, destination branding initiatives and enhanced visibility across Expedia’s global travel platforms.
The campaign reflects ONMT’s broader objective of strengthening the Kingdom’s international brand and positioning Morocco among the world’s most attractive travel destinations over the coming decade.
