AM+ Media, the new media platform of the Authenticity and Modernity Party (PAM), was officially unveiled in Rabat in the presence of the party’s leadership as it gears up for the September 2026 legislative elections.
Designed as a digital platform for party news and political analysis, AM+ Media has appointed Khaoula Jaifri as its editor-in-chief. PAM describes her as an investigative journalist with expertise in political analysis.
According to the party, the platform will be dedicated to "covering national issues and public policies through an approach based on analysis, explanation and interpretation."
PAM said the new outlet aims to "enrich public debate through rigorous journalistic content that reflects the party’s vision, addresses its priorities and brings them closer to public opinion."
A member of Morocco’s current governing coalition, PAM is seeking to win the September 2026 legislative elections. As part of that effort, the party has been strengthening its ranks and attracting high-profile figures, including Fouzi Lekjaa, the current delegate minister in charge of the budget and president of the Royal Moroccan Football Federation (FRMF).
The launch ceremony, held at a luxury hotel in Rabat, was chaired by Fatima-Zahra El Mansouri and Mehdi Bensaïd, both members of PAM’s collective leadership, and attended by several other party figures.
Through AM+ Media, PAM aims to strengthen its presence in the public sphere and support its political strategy ahead of the 2026 legislative elections. The new platform comes at a time when party communication, political messaging and media influence are becoming increasingly important tools in the run-up to the vote.
