The publication, titled “HACA Guide to Understanding Political Pluralism of Expression on Radio and Television,” is designed to help broadcasters, political parties, civil society organizations, and voters understand the legal framework governing political expression in audiovisual media during election campaigns and throughout the electoral cycle.
The guide explains how political airtime is allocated among parties, the rules governing official campaign broadcasts and election day programming; and the monitoring mechanisms HACA uses to oversee broadcasters during the electoral process.
It also highlights new provisions adopted by the Higher Council for Audiovisual Communication (CSCA) in June requiring broadcasters to guard against election-related disinformation and misleading content generated using artificial intelligence.
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According to HACA, the new measures are intended to address emerging challenges posed by the rapid spread of false information and the growing use of AI-generated content during election campaigns.
The guide also reminds broadcasters of their obligations to ensure fair representation of women, young people, Moroccans living abroad and persons with disabilities in election programming.
HACA said the publication reflects its view that political pluralism is not solely a safeguard for political parties but also a fundamental component of the public’s right to diverse, balanced and trustworthy information needed to make informed electoral choices.
The regulator added that its oversight extends beyond election campaigns, with year-round monitoring of the representation of political parties, trade unions, professional organizations and civil society groups across public and private audiovisual media. During election periods, that monitoring is reinforced to reflect the heightened intensity of political debate.
Available in Arabic, Amazigh, French and English on HACA’s website, the guide is intended to promote transparency and improve public understanding of Morocco’s audiovisual regulatory framework ahead of the September parliamentary vote.
