Italian Ambassador Pasquale Salzano attended the presentation, reflecting Italy’s diplomatic interest in initiatives that promote Made in Italy and raise the profile of the country’s industrial and creative sectors in Morocco.
The collection extends the collaboration between the Italian fashion house and the New York brand founded by Ronnie Fieg, following joint releases in 2024 and 2025. It combines Italian craftsmanship and elegance with American urban style, drawing inspiration from the desert’s colors and atmosphere.
Designed for men, the collection features structured cuts, refined fabrics and versatile pieces intended to work across a range of looks.
It will go on sale from October 16 at selected Giorgio Armani and Kith stores, as well as on both brands’ websites.
