The initiative aims to replenish regional stocks of blood and blood products and meet the needs of hospitals and medical centers across the region.
Organized by the Moroccan Agency for Blood and Its Derivatives in the Oriental region, in partnership with the regional blood donors’ association, civil society groups and university clubs, the campaign runs under the slogan “A drop of blood, a life for someone else.” It is primarily targeting students at Mohammed First University over a four-day period.
Dr. Sanae Ismail, the agency’s representative in the region, told Le360 that turnout has been strong since the campaign began, thanks to early mobilization and outreach efforts on university campuses.
She said the goal is to secure enough blood to meet the needs of intensive care units, maternity wards and emergency surgeries, as well as provide for road accident victims and people living with chronic illnesses.
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Campaign targets 600 donors
Organizers are aiming to attract at least 150 donors a day, with a target of collecting 600 units of blood by the end of the campaign. The effort is intended to help prevent potential shortages at healthcare facilities across the region.
Participation has extended beyond regular donors to include people giving blood for the first time, in an atmosphere marked by enthusiasm and solidarity.
One woman taking part for the third consecutive time described blood donation as a humanitarian and social duty that should not be put off. She encouraged other young people to participate, stressing that a single donation can make a decisive difference and save lives.
Another student said she was relieved after completing her first donation and hoped to make it a regular habit. She noted that donating blood gives people a practical way to help others without needing financial resources.
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Other volunteers emphasized that the need for blood can arise unexpectedly and affect anyone at any time, making the maintenance of adequate reserves a shared responsibility.
The campaign, which continues throughout the week, seeks to establish a lasting culture of giving and expand volunteer participation in Oujda, turning blood donation from an occasional initiative into a regular civic practice that helps maintain strategic reserves across the Oriental region.