In the latest edition of its Morocco Economic Monitor, titled “Anchoring Growth: Digital Transformation as a Driver of Productivity,” the World Bank reported that real GDP growth reached approximately 4.9% in 2025, marking the country’s strongest economic performance in ten years. This growth was fueled by a surge in public investment linked to preparations for the 2030 FIFA World Cup and the early recovery of the agricultural sector.
The report projects growth to remain strong at 4.2% this year, supported by continued investment and robust domestic demand.
While Morocco’s macroeconomic fundamentals remain solid, the report notes that the next major leap in productivity will depend on the depth and breadth of advanced digital technology adoption by businesses.
The World Bank praised the resilience of the Moroccan economy, describing its current growth momentum as both real and tangible. It added that sustaining and strengthening these gains will require targeted efforts to unlock new sources of productivity growth.
According to a World Bank press release accompanying the report, digital transformation is the most powerful tool available to reinforce this momentum, adding that Morocco possesses both the ambition and the foundational elements necessary for a successful transition.
The report also points to persistent headwinds, including the impact of the Middle East conflict on energy import costs and shipping prices. It estimates that the crisis has reduced Morocco’s economic growth by approximately 0.8 percentage points compared to the pre-conflict trajectory.
It further notes that Morocco’s growth remains sensitive to the pace of economic recovery among its main European trading partners.
Meanwhile, inflation fell sharply to just 0.8%, easing pressures that had weighed on households and businesses in previous years.
The report also highlights the government’s “significant progress” in public finances, noting a successful reduction of the budget deficit to 3.5% of GDP. It also points out that Standard & Poor’s recently upgraded Morocco’s sovereign credit rating to investment grade.
A dedicated chapter of the report shows that although Moroccan companies have made tangible progress in adopting digital tools, fewer than one in five businesses currently make intensive and integrated use of advanced technologies such as enterprise management software, customer relationship platforms, or e-commerce tools.
The World Bank argues that expanding the use of these technologies represents a major opportunity. Companies that adopt digital technologies more extensively can achieve productivity gains of up to 70%, create jobs at a rate 10% faster than their peers, and pay wages that are, on average, 27% higher.
The report concludes that narrowing Morocco’s digital gap to the level of comparable countries could increase overall productivity by between 10% and 15%.
